COMMERCIALS
We produced and directed this colorful spot to help CPK embrace their California Creative aesthetic. Our brand strategist curated a contemporary cast of diverse faces, while our director worked with CPK's culinary stylists to tell a story by pairing the right plates with the right people.
CONSUMER AWARENESS
We produced and shot a series of short YouTube videos to educate consumers on CPK's new Take & Bake Pizzas. Using QR codes printed on the side of take-out boxes, guests accessed these engaging, step-by-step videos as they prepared CPK classics from their own home.
SOCIAL MEDIA
Instagram moves fast, so we tell your story in the blink of an eye. Each picture on your feed creates an impression of your brand. We made sure CPK made the right one with images like this.
FOOD & BEVERAGE PHOTOGRAPHY
Your food and drink deserve to be seen in their best light. According to Grubhub, adding professionally taken food photos to your menu can drive up to a 30% increase in sales. Targeted photos like this can highlight popular favorites, boost sales around items with better margins, and give you more control over your inventory.
PEOPLE AND CULTURE
Your brand is built on an epic team of people. Highlighting your staff and sharing their accomplishments can build an authentic relationship to your customers. We shot production photo and video for CPK's annual pizza chef competition, and gave 4 of the brand's top chefs the heroic photo and video treatment they deserved.
PRINT ADVERTISING
In the landscape of digital media, sometimes physical touch-points can make all the difference. Many photo / video companies operate well in an online space, but few of them can create images with the depth and detail necessary to make a splash in print advertising. We took this high resolution photo of over 30 models and extras to showcase CPK's flagship location in Manhattan Beach.
